There will be an AIMRI meeting in Rome on the subject “Panel research revisited” on 5 March 2010. Michael Stanat of SIS Research International (New York) will present on “Harnessing Social Media for Panel and Online Survey Research”
This speech will explore the key success factors and limitations/pitfalls in using online social media to build panels and recruit respondents for online survey research. Further, the speech will take a nuanced look at some of the specific social media sites that researchers should use for different purposes. Accordingly, it will lay out a methodology/blueprint for researchers to use social media in online research. It will also include a brief case study on how SIS International successfully used social media to recruit respondents for a challenging “Mission Impossible” qualitative research project.
